For instance, you might see 5561-1 for the BOM, but the 60 has been dropped, and one would need to use 605561-1.
On some tags, the first 2 digits don’t appear on the tag, but they must be used to identify the axle. Traditional BOM’s are 6 digits followed by 1 or 2 digits and start with the numbers 60 or 61. The BOM will identify the model number, the gear ratio, the type of differential, and all component parts. It only had one engine option and never performed well enough in the market for Ford to at least add a turbocharger.The Bill of Material (BOM) number is used to identify Dana differentials. Power seats sound good, but you wouldn't expect this car to be a manually adjustable power seat that only works for the seat bottom anyway. The car was a massive flop because Ford decided to cut corners and go cheap on the aging clients it obviously targeted, leaving younger customers with the idea that the Thunderbird was one for the grandpas.įans and enthusiasts could never forgive the abundance of cheap plastic inside the car, especially the center console that looks great until you touch it and realize it's just cheap plastic. The subtly sloping rear is admittedly beautiful but cuts away the trunk space already pushed back by the removable soft top. It’s a shame that the Thunderbird was neither here nor there in terms of practicality and sportiness. More so, many V6s of that period delivered better power than the Thunderbird’s poorly 250 horses and even the updated 280 horsepower. What's so bad about the Lincoln sedan, you might wonder? Well, the target customers were nostalgic for the glorious 1950s Thunderbird and weren’t looking to buy a Lincoln with a crappy interior.īut if they must, then why the 2-seat configuration in a car with similar dimensions as the 4-door Lincoln LS and Jaguar S-Type? You could excuse it for the necessity of retro styling, but it still doesn’t make sense considering that the large body defeats the sporty capabilities of the supposed retro themes. Moving on, sales began dropping very fast as people realized the retro-Thunderbird was essentially a 2-door version of the Lincoln LS sedan, complete with a piss-poor interior, accompanied by an unjustifiable overblown price tag (the equivalent of $63,113 in today's money). The award was a no-brainer back then until we look back just a year earlier to remember that Motor Trend handed same award to the Chrysler PT Cruiser in 2001.
Anyway, Motor Trend crowned the 2002 Ford Thunderbird the Car of the Year. The Blue Oval must be well aware of this fact, which is why it decided to do something different with the resurrected Thunderbird, which seemed a better approach than attempting to compete with Mustang. Thunderbird may not compete with 'Stang these days, but it was already rocking the market before the Mustang showed up in 1964. Why not? This was the coolest sports car of its time, both on this side of the Atlantic and in Europe. Thunderbird returned in 2002 to critical acclaim and enthusiastic reception, both by enthusiasts and the mass public. Thus, the Blue Oval had no choice but to kill the Bird one last time in mid-2005. The automaker’s fruitless attempt to capitulate on nostalgia to revive the T-Bird in 2002 failed shamefully, despite selling out, in two hours, the entire 200 examples advertised on the Neiman Marcus Christmas catalog. Such was the glorious life of the Ford Thunderbird until the 1990s when slowing sales rang its death toll, with Ford discontinuing the model in 1997. Three years later, the Beach Boys rock band helped turn Thunderbird into a cultural icon with the lyric, “she’ll have fun, fun, fun ’til her daddy takes the T-Bird away.” The car also snagged a major appearance in the 1973 film “American Graffiti.” Kennedy included 50 Thunderbirds in his inaugural procession in 1961, significantly elevating the car as a cultural symbol. It was during this period that President John F.
The 4-seat version arrived in 1958, offering a roomier trunk and bucket seats. Thunderbird packed an array of creature comforts to complement its performance engine, helping it to remain a formidable force in the sports car segment for many years. It was an immediate hit, putting away more than 14,000 units in its first year of introduction against the Chevrolet Corvette's 700 that year. So, Ford exploited the opportunity and introduced a more ‘thunderous’ V8-powered alternative to the Corvette.
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